Surveys· An orderly process for obtaining information from a population or sample. They include asking a series of questions to a sample of respondents in order to get data about one aspect. Surveys are one of the most common methods used in nearly every field — from market research to social science and healthcare.
Types of Surveys
Cross-sectional Surveys:
Taking the cross-section — or collecting data from a sample of the population at a particular time.
To gauge contemporary views, sentiments or behaviors
Longitudinal Surveys:
Collect data from the same group of individuals multiple times to measure changes over time.
20 TimepressFreelancer — 常用于观察行为或态度的趋势与模式 Edit – Illustration, Sketch
Cross-national Surveys:
CROSS-CULTURE COMPARATIVE RESEARCH: analyzing data from different countries or cultures to see similarities and differences.
Survey Methods
Q&As: These are self-completed surveys (either paper or online) with respondents rather than a researcher.
Interviewer-administered surveys: Surveys that an interview conducts, whether in person or via phone.
Web Surveys — Online surveys completed over the internet.
Survey Design: The Key Things to Consider
Clarity of Purpose: Identify what the survey is designed to achieve.
Target Population: Who will you be surveying?
Sampling Procedure: Indicate which sampling procedure (i.e., random sampling, stratified sampling etc)
Survey Design: Avoid fancy or complex wording of questions.
Collect data: Design processes to collect all of the required data.
Data analysis: Apply the statistical methods to analyze data collected.
Ethical considerations is to be done on part of the developers in a way that all the ethical measures are done for the survey process and privacy.
The Importance of Surveys
Surveys are one of the best ways to do:
market Research: Understanding consumer preferences and behavior
General Public Opinion: Making assessment of the public opinion on a range of issues.
Social Research — The study of social trends and attitudes
Evaluation: Measuring program and intervention effectiveness.
